Computer-Based Interviewing

Computer-based Interviewing is conducted by creating/ programming a research survey and then interviewing the qualified respondents. A computer programmer creates a computer program for hosting the research questionnaire, the researchers and field interviewers qualify the respondents and ask the survey questions from the respondents and put the corresponding answers in the response-sheets for each interview.
Computer-based Interviewing is also popularly divided into two research methods – Computer-aided Personal Interviewing (CAPI) and Computer-aided Telephonic Interviewing (CATI) research methods.

Computer-aided Personal Interviewing (CAPI) is more efficient and cost-effective for large sample population, which may lie mostly in towns, smaller cities, metropolitan cities etc., where the researchers/ field-interviewers are computer savvy, computers/ laptops/ tablets are widely available and the internet penetration is very high. Computer-aided Personal Interviewing (CAPI) is widely employed in developed and developing countries.

Due to the advent of mobile-internet, the research industry has started using this technological advancement to its benefit and optimises the research timelines and costs. We, at Nawneet Pandey, have been front-runners in adopting computer-based internet and mobile-based internet in conducting research surveys across all countries, irrespective of huge geographical distances. Computers and internet have brought numerous breakthroughs in the management consulting, advisory, research and analytics industries.