A quad is a four-person social group, where these four individuals discuss on their consumer perceptions and attitudes towards a specific relevant topic.
A quad may give highly accurate insights on all queries put forward by the moderator, amongst all these three research methods.
Our highly-experienced moderators guide the participants to become talkative, expressive and more observant. They motivate the respondents guiding them throughout the conversation to maintain suitable directions confirming all issues are covered. Our moderators are efficient to supervise the discussions or conversations ensuring that the respondents are allowed to be share all their perspectives on a subject-matter. Our moderation-experts are able to carry out these discussions providing general opinion and consumer-specific feedback of all the respondents and they always maintain topic-related neutrality at all times during the discussions.