Research has been the most phenomenal activity by the virtue of which organizations in specific industries can manoeuvre their operational methodology and can also bring about significant changes in their objectives by adhering to futuristic trends. Through a meaningful market research, we could easily bring about heartfelt innovation in ways we design our products and tailor our services and explicit research techniques enable in gaining the clear picture about customer sentiments among other things. Hence, at Nawneet Pandey, we have formulated a distinct concept of carrying out qualitative research and there are present different ways (research methodologies) of doing it and our immensely experienced market research planners dwell upon numerous ways in accomplishing it. Needless to mention that online world has been pretty dominant in almost every field of activity, but we can hardly ignore the real-time markets and real societies. As such, other than online research, our versatile teams also emphasize upon collecting meaningful data through research surveys as well.
Precisely, other than the above ones, other seasoned techniques, such as computer-aided personal interviewing, smartphone-based surveys and computer-aided telephonic interviewing, are also performed on target customer base or specific customers location and every effort is made to ferret out the crucial details.
Actionable research data collected instantly becomes crucial food for thought for insightful managers and prolific policy makers. Research techniques are perceived by keeping the actual nature of product and service in mind and such vary from one industry to another. Nevertheless, but by keeping the changing trends in mind, across industries, corporations can make a significant tap upon selling and revenue generation amid global competitive world, by simply changing the goal posts of their missions.
Face To Face Interviewing:
Our executives would go out into the field and would collect real time inputs from the crucial customers and would record their preferences and likes and further aspirations. Such customer perspectives would enable companies to align their production efforts with what customer actually needs.
Computer Based Interviewing:
In similar fashion, versatile computer-aided interviewing is also being performed where selective customers (and even distributors, for that matter) are requested to appear for a brief online or offline computer-aided interviews and their output is manipulated in the handiest manner.
Online Surveying/ Interviewing:
Likewise, online surveys are collected from the amorphous online community or the virtual world. People from all walks of life simply put their thoughts and opinions about certain products or services and their inputs are manipulated efficiently, thereafter.
The potential customer-base is selected and they are being contacted through telephones for a comprehensive telephonic interviewing and their real life experiences and opinions are being recorded for further actions and company highlights.
Some of the customer profiles are being selected and they are requested for a time suitable to them for the purpose of an In-depth Interviewing and their thoughts are being recorded while important points are being penned down too. Such data collected this way proves to be a treasure for senior management, as their insightful efforts lead to organizational growth.
Focused Group Discussion:
Once the data is collected, focused group discussion is conducted where senior managers and experienced policy makers mingle to shed their insights and observations about what exactly has been collected through research and what is achieved that way. Further, while sending it over to clients, such expert views and comments are also added to aid companies’ management in quick decision making.
Mini Group Discussion:
After every survey, mini or brief group discussion is conducted where research experts highlight the main points as well as the underlying details of what exactly is to be translated and where the action is needed and what type of responses should be designed to address such customer views.