Telephonic Interviewing (CATI)

Computer-aided Telephonic Interviewing (CATI) or Telephonic Interviewing is used for conducting surveys with huge sample populations, with the respondent populations lying in different geographies. It is also beneficial for conducting regular periodical research studies, conducted weekly, fortnightly, monthly, quarterly, semi-annually or annually. It helps researchers to conduct data analysis in real-time and provide prompt/ timely and frequent feedbacks on the surveys which have been conducted till a certain date or time, during the tracker research studies.
Computer-aided Telephonic Interviewing (CATI) is conducted by creating/ programming a research survey and then interviewing the qualified respondents through telephonic interviews done. A computer programmer creates a computer program for hosting the research questionnaire and puts the various responses in the questions, the researchers/ field-interviewers qualify the respondents and conduct the research surveys, and put the corresponding answers in the response-sheets for each interview.

Computer-aided Telephonic Interviewing (CATI) research method is used to conduct surveys with the respondents, who are situated in geographically different locations, far away from the location of the researchers/ interviewers.

Computer-aided Personal Interviewing (CAPI) is more efficient and cost-effective for large sample population, which may lie mostly in towns, smaller cities, metropolitan cities etc., where the researchers/ field-interviewers are computer savvy, computers/ laptops/ tablets are widely available and the internet penetration is very high. Computer-aided Personal Interviewing (CAPI) is widely employed in developed and developing countries.

Due to the advent of mobile-internet, the research industry has started using this technological advancement to its benefit and optimises the research timelines and costs. We, at Nawneet Pandey, have been front-runners in adopting computer-based internet and mobile-based internet in conducting research surveys across all countries, irrespective of huge geographical distances. Computers and internet have brought numerous breakthroughs in the management consulting, advisory, research and analytics industries.